B2B sales isn’t a race–there’s no finish line, the fastest “car” doesn’t always win, and the last thing you want to do is go around in circles. Still, after way more than 500 miles on our lead generation odometer, nothing revs your engine like some fresh B2B knowledge, so fuel up with the BWise Week in Review, your weekly pitstop for the best links, blog posts, and articles from around the net.
Don’t Read Infographics When You’re Feeling Anxious — more evidence that tapping into your prospects’ emotional mindset is a critical aspect of sales and marketing.
How to Nail the Opening of Your Blog Post — thoughtful analysis of what makes blog post titles compelling, and more likely to entice prospects to read on.
In the B2B World, Awareness Trumps Sales Skills — marketing and sales need to balance and complement one other–finding the perfect mix for your business is key.
7 Lessons Apple Can Teach Us About Persuasive Web Content — a breakdown of what exactly content/web marketers can learn from a company that’s really good at it.
36 Creative Landing Page Design Examples — A Showcase and Conversion Critique — an in-depth look at what makes for a good landing page, and how to make it even better.
And there’s the checkered flag on another week. Take your foot off the gas and enjoy the long weekend–but keep your B2B car running, because we’ll be back again next Friday to set the pace with more great insight and analysis.