Before you send your email campaign, create a response plan. Plan how to respond when readers “click” on a link in your message. Determine what you will do if you receive incoming calls or direct email replies after the “send.” Be prepared to respond before you send your email. Be Proactive. Contact the list of [...]
Filed under: Drip (Email) Marketing | Tagged: Data Match | Leave a Comment »
Despite spell-check and proofreading, our last marketing message included a goof. While trivial when compared to world peace, it makes me crazy! In our world of data accuracy, it is not in keeping with either our mission or reputation. Solution? Bob Bly suggests to proofread your copy backward. Apparently, since the copy loses all meaning, [...]
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Thinking about ‘giving up’ on your B2B email marketing / lead generation initiatives? You might just think again after reading this —- http://ht.ly/44ZpX
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According to a webinar I attended yesterday, the objective of an email is… to get a click. That doesn’t seem revolutionary, but it is a good point to remember. Lots of marketers try to cram everything they can into their emails. They assume that if the email is good, the reader will stop everything they [...]
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You can easily block specific contacts or even all contacts at specific companies from receiving your BWise Drip Marketing messages using the new Edit Suppression List tool. Your BWise Drip Marketing Suppression List is your ‘fail-safe‘ method to block any messages from being sent to these contacts, even if they are accidentally or unknowingly added [...]
Filed under: Drip (Email) Marketing, FAQ | Tagged: Can Spam Compliance, Drip Marketing, Email Marketing, Opt Outs, Suppression Lists | Leave a Comment »
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“Every email has an average of seven seconds to prove its worth and convey its offer – so get to the point.” That is a quote from (and a great reason to read) MarketingExperiments’s white paper on Optimizing Email Response. If you don’t have time to read it all, make sure you take a look at the [...]
Filed under: Drip (Email) Marketing | Tagged: Email | 1 Comment »
We recently released a web-based ‘message manager’ that lets our drip marketing clients setup, edit, test, target, and approve their own messages. The transition has been smooth – thanks in large part to the great video tutorial my colleague Scott Leslie put together. Our clients appreciate having more control of their email marketing process, and having the ability to [...]
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Last month I wrote a post about keeping Drip Marketing messages short. This past week, one of our clients beat me at my own game. His one-line email simply stated that he was following up on an earlier email, and wished his readers a great week. Well over a hundred of his prospects clicked the link in [...]
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Why keep Drip Marketing messages short? Shorter messages feel personal, like actual one-to-one communication. Here are a few real-life examples: My wife was online looking at houses, and the next day she got an email from a realtor - It was only 4 lines long. After writing the realtor back, she asked me to take a look at the email – it was automatically [...]
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