Before you send your next Email (Drip) Marketing Message, check yourself. Does your message: Respect the Reader: Your prospect’s BS detection radar works. Prove that you care about the reader’s perspective as you address their problems and interests. If the focus of your message concerns your interests, then it’s written for you; not your prospect. Accept your [...]
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These are the required elements for Drip Marketing messages. Sender Name: Appears in the ‘From’ column in the recipient’s email program. Choose your company name, an individual’s name or a combination of the two. ‘From Email’ Address: Most non-deliverable email, and most automatic ‘Out-of-Office’ replies, will be returned to this address. Use a separate address [...]
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Your DripList refers to the audience of contacts that will receive your Drip Marketing messages. Use the BWise Query tool to select your audience, and add the query result to your DripList. Save your Query and re-run the Query prior to each message you send. Then add the Query results to the DripList. This refreshes the [...]
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